What We Do
Retail
Understanding the Consumer as a ‘Shopper’
BSTREET understands the difference between consumer and shopper marketing. With 20 years of retail experience, we believe Shopper Marketing begins and ends with the consumer. We know the minute a consumer decides to go shopping, their thinking morphs into a mindset that traditional approaches do not anticipate or encompass. This mindset is driven by various “need states” influencing what they buy – where they buy it – and why.
Our Shopper Smart Marketing™ suite of robust tools identify insights that connect shopper’s various need states to retailer’s objectives, maximizing the potential for brands to win at retail.
Understanding what motivates the shopper delivers knowledge based insights that can influence a change in shopping behaviour. These insights are then used to create powerful brand-centric ideas or ‘activation platforms’ that connect with the shopper along the path-to-purchase. This focus fuels our SMARTIDEAS™ approach.
Creatively, our award-winning retail display and packaging solutions are custom tailored to a client’s key retailers space and configured for maximum ‘shop-ability’ and impact, making it easy for the shopper to find and buy your brands.