What We Do
Digital & Mobile
Let’s get social
As digital marketing matures and evolves, many are shifting their focus away from traditional campaign sites towards community platforms. Social media is a top priority, dictating marketing activities more and more. Today it’s more about providing syndication of content and engagement versus ‘stickiness’. BSTREET too includes social media as part of the mix, but we’re creating brand platforms, providing our clients with solid strategies and digital tools to optimize the media mix.
No digital strategy can be complete without mobile. In 2011, mobility continues to grow in Canada and the US with 32% of the overall mobile base adopting Smartphones. This is transforming the way consumers interact with each other and with brands, offering businesses new and innovative ways to connect with their shopper, like QR codes and mobile coupons.
Marketers need to think about how mobile can fit into their overall plans. BSTREET can help to highlight why .mobi thinking is not .com thinking to insure the user experience is optimized, not just trans-coded. Of course, we can do so much more than mobile web, we can also facilitate and implement SMS, Mobile Apps, QR / 2D code and Bluetooth enabled campaigns.
We also validate your marketing investment with solid strategies around digital media planning and articulate ROM with a suite of metrics and measurement tools. All the while recommending sufficient funds to compliment and extend campaign executions across the entire digital marketing mix.