SHOPPER SMART MARKETING™

Powerful approach to engage shoppers at retail

A globally recognized award-winning agency, BSTREET Communications’ Shopper Smart Marketing™ proprietary approach to planning has helped clients to engage shoppers in brand directed behaviour at retail for 20 years.

Our suite of robust tools help to identify insights that connect shopper’s various need states to retailer’s objectives, maximizing the potential for brands to win at retail.

Understanding what motivates the shopper delivers knowledge based insights that can influence a change in shopping behaviour. These insights are then used to create powerful brand-centric ideas or ‘activation platforms’ that connect with the shopper along the path-to-purchase.

These activation platforms also help to create tailored retail specific programs. In depth retailer knowledge provides customized, prioritized path-to-purchase communication and value at relevant shopper zones to best influence a purchase transaction.

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Planning Process

1. Proprietary Shopper Insights

BSTREET proprietary consumer research delivers valuable shopper insights that serve as the foundation of our brand-centric activation ideas. Delivering shopper based insights is essential to connecting and influencing today’s smarter shoppers

2. Shopper Smart™ – National ACTIVATION Platforms

Validated brand-centric ideas are campaignable over many years, thus optimizing a brands budget and paving the way for customer teams to develop meaningful tailored programs. Shopper Marketing without a brand-centric idea is only going to do half the job for your brand in today’s competitive marketplace.

3. TAILORED RETAIL PROGRAMS

BSTREET’s retailer knowledge bank is leveraged to develop tailored programs with the key retail account teams. Our detailed “Shopper Path to Purchase” mapping prioritizes shopper messaging, formats, value propositions in relevant shopper zones to help influence a purchase transaction at retail.

4. POST PROGRAM – METRICS, LEARNING + SHARING

Post program evaluation, benchmarks, learning and sharing with key stakeholders